How a pots and pans company positioned itself to break out in the U.S. market by celebrating small victories in the kitchen.
“Eggs” :30
“Pancakes” :30
Campaign Results
After 90 days, Google reported that the "Small Victories" campaign received a 39.2% View Through Rate, 48.1% Brand Awareness, and a best-in-class result of 90.5% Purchase Consideration.