Firstleaf's first celebrity partnership? Consider it handled.
3…2…1… Action!
We announced the partnership to active members, leads, and lapsed members via email, featuring his limited-edition bundle and video teasers.
The campaign ran on Meta, YouTube, and paid search. All assets led to a custom landing page.
Press
Forbes — Tony Goldwyn Encourages Wine Lovers To Explore Taste With Firstleaf
Men’s Journal — Firstleaf Drops Its First Celebrity Partnership
The Kitchn — Red Wine Was Never My Favorite, But This “Scandal” Star’s Bottle Totally Converted Me
The Cut — An Ultimate Guide to the Best Gifts for Every Budget
