Firstleaf's first celebrity partnership?
Consider it handled.
We teamed up with award-winning actor and director Tony Goldwyn to encourage folks to take the first step on their wine journey.
Launch Email
3…2…1… Action!
We announced the partnership to active members, leads, and lapsed members via email, featuring his limited-edition bundle and video teasers.
The campaign ran on Meta, YouTube, and paid search. All assets led to a custom landing page.
Landing Page
Tony’s Firstleaf Favorites Bundle
To curate his limited-edition bundle, Tony tasted numerous Firstleaf wines alongside our Head Winemaker. He settled on 6 different wines that perfectly captured his palate.
Static Paid Social
Press
Forbes — Tony Goldwyn Encourages Wine Lovers To Explore Taste With Firstleaf
Men’s Journal — Firstleaf Drops Its First Celebrity Partnership
The Kitchn — Red Wine Was Never My Favorite, But This “Scandal” Star’s Bottle Totally Converted Me
The Cut — An Ultimate Guide to the Best Gifts for Every Budget
In partnership with Quirk and Sidney Bensimon.