Lyft: Five Star Lager — Grace Basala

A refreshing campaign that used beer as its vehicle to discourage drunk driving and encourage safe riding.

This Munich Style Helles lager is a bright-tasting, no nonsense craft beer that comes with a code for up to 60% off your next ride. Cheers.

Press

Ad Age - Marketer’s Brief: Craft Brewer Revs up Lyft-Branded Beer

Chicago Tribune - Lyft-branded beer offers ride discounts; gets limited release at Chicago bars

The Dieline - Five Star Lager Is The Best Kind of Brand Extension