Q: How do you convince law students to choose the path less traveled?
A: By positioning the underdog bar review program as forward-thinking and trustworthy.
Science-backed study tools, modern interface, plus a support system of experts in the legal field. Themis needed help positioning themselves as more than just affordable bar prep option. With educational email campaigns, paid social, engaging sales collateral, and their commitment to publishing pass rates, they began to change the conversation about the real value of their bar review course.
